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- We want to help those right in front of us. It all starts there. – We Care More.
We want to help those right in front of us. It all starts there. – We Care More.
We want to help those right in front of us. It all starts there. – We Care More.
POLA's "We want to help those around us" initiative: Over 50 projects.
Gentle illustrations and words,
It moves lightly with a soft, bouncy, and springy motion.
Who knew social issues could be presented in such a pleasant way?
CLIENT: POLA Inc.
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Agencies: Light Publicity Co., Ltd. + Mori Co., Ltd. / ECD: Kotaro Sugiyama (Light Publicity Co., Ltd.) / Creative Direction: Morihiro Harano (Mori Co., Ltd.) / Project Management: Motoko Shimizu (Mori Co., Ltd.) / Art Direction: Takeshi Fukunaga (Light Publicity Co., Ltd.) / Copywriting: Tetsuya Yamane (Light Publicity Co., Ltd.) / Illustration: MACCIU / Account Management: Ayumi Yasuda (Light Publicity Co., Ltd.)
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WEBSITE _ Art Direction: Im Jong-ho (mount inc.) / Technical Direction, Development: Kenji Okabe (mount inc.) / Design: Andreas Brian Utu (mount inc.) / Development: Nana Terada (mount inc.) / Project Management: Aya Kano (mount inc.)
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