table of contents
1. RAYRAYlab
RAYRAYlab is a creative agency characterized by its unique and dynamic interaction designs.RAY means "ray of light," and its strength lies in its innovative and cutting-edge creativity that transcends light, sound, and space. It seeks depth over rationality and embraces an "aesthetics of incompleteness," believing that the thought process itself is valuable. In April 2025, it was awarded Site Of The Day at Awwwards. It is a rising agency.
https://www.rayraylab.com/
Achievement 1: RAYRAYlab Corporate Website
This isAwarded SOTD at AwwwardsThis is the corporate website of RAYRAYlab.This is an experience-focused portfolio site that combines a minimalist design with smooth interaction.The smooth scrolling experience and the variety of gimmicks scattered throughout demonstrate a high level of technical skill and a commitment to experiential expression. The deliberate use of monochrome colors effectively creates a cohesive and unified world.
https://www.rayraylab.com/
Achievement 2: Bigpicture Company
This is the corporate website of an advertising agency in Seoul that specializes in outdoor advertising. The box-shaped elements that appear in the first visual (FV) dynamically unfold through 3D rendering.The 3D effects incorporated at key points give the entire site the appearance of a three-dimensional advertisement.This website truly showcases the essence of Bigpicture Company, a company that handles large-scale advertising and productions.
https://www.bpco.kr/
2. DFY
Next up is DFY, whose website production for Kokuyo Co., Ltd. with mount is still fresh in our memories.Established in 2011, this Seoul-based digital agency specializes in UI/UX design, branding, digital marketing, and e-commerce development, offering a wide range of services as a one-stop solution. Believing that "design is a means of problem-solving," they are renowned for their comprehensive capabilities in balancing brand experience and business value. They have a proven track record across various industries and boast numerous awards, including the iF Design Award.https://www.dfy.co.kr/
Achievements: DFY Corporate Website
What immediately catches the eye is the bold and highly flexible layout, reminiscent of a magazine. The content, composed solely of the alphabet, and the visuals that make full use of white space and images, create a dynamic and engaging site. There are also unique gimmicks in the details.The website is visually appealing and features distinctive characters, such as a mouse cursor that leaves a red line like a red pen, and mysterious figures and illustrations placed strategically throughout.This site was created in 2021.Awarded SOTD at Awwwardsdoing.https://www.dfy.co.kr/
3. Plus X
Founded in 2010, PlusX is one of South Korea's leading design agencies.Leveraging our strengths in UI/UX design, we create immersive experiences that connect brands with society by providing integrated designs that encompass space and language. Within the company, we emphasize "design that asks questions" and are actively utilizing AI strategically. By fusing technology and sensibility, we constantly create innovative brand experiences for the next generation.https://www.plus-ex.com/
Achievement 1: Plus X Corporate Website
The slideshow-like visuals, where the screen changes with each scroll, are quite striking.The full-screen photos and intricate animations express the brand's unique personality. The parallax effect applied to the menus and content areas creates depth throughout the site, making it a place where you naturally feel drawn into the brand's world.
https://www.plus-ex.com/
Achievement 2: Plus X 15th Anniversary Special Website
This is a special website for Plus X, which will celebrate its 15th anniversary in 2025.While maintaining the brand's signature tone, this design is a challenging expression that hints at the brand's next development. The logo, placed at the center of the design, merges with the typography and changes shape, creating an exquisite sense of balance. The meticulous technique is also evident in the way the content appears to float and flow within the site's world. This special site will open in October 2025.Awarded SOTD at Awwwardsdoing.
https://15th.plus-ex.com/
4. Studio BATON
Founded in 2013 and based in Seoul, Studio BATON is a design studio that handles everything from logos and visual identity to websites and graphics.Their designs are characterized by functional beauty, combining "beauty" and "precision in design." Their integrated approach and sense of balance in expression are definitely worth emulating. This dynamic creative agency has won numerous awards, including the iF Design Award, and more recently, a "Winner Prize" in the Korean web design scene.
https://www.ba-ton.kr/
Achievements: Studio BATON Corporate Website
Studio BATON's corporate website.In FV, the achievement images are arranged like cards against a black background, creating a pleasing rhythm on the screen.The website uses scroll-linked parallax to create a sense of depth while maintaining an intuitive design. As you progress through the layers, pages with different themes appear, achieving both ease of use and aesthetic appeal. The result is a sophisticated website that conveys the brand's worldview in a sensory way.https://www.ba-ton.kr/
5. Design Fever
Design Fever is a Seoul-based digital creative agency founded in 2000.We offer a one-stop service from UX/UI design and motion graphics to branding and web/app development. We have a proven track record with global companies such as Samsung and Lexus. We are a highly capable agency with a history of winning international design awards (such as the iF Design Award) and a strong focus on designing brand experiences that seamlessly integrate design and technology.
https://designfever.com/
Achievements: Design Fever Corporate Website
Design Fever's corporate website isThe first viewer (FV) is simple, with achievements displayed across the entire screen, creating strong attention while minimizing unnecessary elements.As you progress through the pages, the colorful palette and typography give the site a rhythmic feel, conveying a sense of playfulness and individuality. Overall, the design is simple and intuitive, resulting in a visually appealing and impressive user experience for global creators.https://designfever.com/
6. FAVE
FAVE is a digital creative group that aims to transform websites from mere information sources into experiential spaces, much like physical environments.Having worked on numerous projects for major global brands, we integrate UX/UI, brand expression, and interaction. We specialize in cutting-edge and challenging web design that intuitively conveys playfulness and a unique worldview through scrolling effects and immersive movements.
https://fave.kr/
Achievement 1: FAVE Corporate Website
Contrary to the simple aesthetic of FV, FAVE's corporate website features an immersive design that heavily utilizes WebGL and 3D rendering.The website's interactive elements, which respond to scrolling and mouse movements, allow users to understand information as they experience it. The sense of depth and three-dimensionality intuitively convey the brand's worldview, seamlessly blending visuals and movement. It's a fascinating site where you can truly navigate as if moving through space.
https://fave.kr/
Achievement 2: Helping AI Conference 2025
This event site is operated by Kakao Impact, which aims to create valuable change through technology and platforms.The FV (First Visual) presentation and the colorful details are enjoyable, and the design is simple yet approachable. The structure intuitively conveys the purpose of the event, and the program and speaker introductions are organized hierarchically, allowing users to naturally understand the information through scrolling. It's a user-friendly website that's easy for anyone to use.
https://aicon.kakaoimpact.org/
7. Everyday Practice
Founded in 2013, Everyday Practice is a graphic design studio that brings social and political themes into the field of design.Constantly considering the role of design in society, they express questions about the absurdities they face daily and social messages through visual language. While graphic design is their main focus, they don't limit themselves to any particular means to convey what they want to communicate, and in recent years, their web-related work has also increased. Their statement, "Design isn't just about aesthetics," is also memorable, and they are a design studio that is currently attracting attention in Korea.
https://everyday-practice.com/
Achievement 1: SEOUL DESIGN 2024
This is the website for "SEOUL DESIGN 2024," a leading design event in Seoul that predicts future design trends and presents new designs.Under the theme "/Imagine Tomorrow," SEOUL DESIGN's identity is visualized as "the shape of a colorful sphere navigating the vast universe." The unpredictable movement of particles, symbolizing diversity, expresses the infinite possibilities of design. The sphere, which can be scaled and rotated with mouse actions, and the particles that gather and disperse are vividly rendered.
https://seoul-design.helloep.world/
Achievement 2: Vibrant WiFi Project
The Vibrant WiFi Project is an experimental project in which various designers design covers for WiFi routers.The site resembles a design exhibition hall, offering 360° views and artist-specific galleries for intuitive browsing. The animations that move as you scroll and the grid layout make you want to keep looking at more designs. It's a site that truly evokes the feeling of being at an exhibition.
https://vibrantwifiproject.com/
8. Does interactive
Founded in 2003, does interactive is a creative studio that communicates the worldview of brands and products through the web and digital experiences.They excel at interactive expression utilizing 3D, WebGL, and motion, possessing an excellent sense of balance that connects these elements directly to business and UX, rather than merely as art. They have a wealth of experience in cross-genre projects and have received numerous international awards, including the Red Dot Award.
https://www.does.kr/
Track record: EASY TOMORROW
This is an experiential promotional site for "EASY TOMORROW," a brand that sells recovery drinks.This site recreates the experience of actually holding a product in your hands, but in a virtual space.The website is designed to let you experience the lifestyle and playful brand story through a "game-like interface" where you walk around using keyboard controls. If you take a stroll around the town, you can see a few people who look like they might need the products (laughs). It's a unique site that you can enjoy down to the smallest detail.
https://www.easytomorrow.com/en
9. HEAZ
HEAZ is a branding design studio based in Seoul.Our strength lies in creating designs that allow customers to fully experience the brand's worldview. Based on sensibility and empathy, we create "living brands" that retain their unique identity over time. With this in mind, we handle everything from logos and packaging to promotional materials and websites. Our designs, born from a keen sensibility, have established a unique presence in a wide range of fields both domestically and internationally.
https://www.heaz.com/
Track Record: HYBE DIGITAL CODE & PACKAGING SYSTEM
The HYBE DIGITAL CODE & PACKAGING SYSTEM is an innovative album packaging system that replaces traditional CDs with digital codes.HEAZ has designed a "one-motion unboxing experience" where products open simply by pulling a tag, combining the convenience of digital delivery with the sense of ownership and joy of unboxing a physical product. We are designing a completely new UX and brand experience that places the pleasure of holding a product in your hands at its core.
10. TRIANGLE-STUDIO
TRIANGLE-STUDIO is a small, Seoul-based design studio specializing in brand building, editorial, graphic, and illustration work.Characterized by free and original designs that reflect the designer's own personality and sensibility, the company emphasizes the harmony between logical strategy and emotion. They handle a wide range of projects, from branding for cafes and companies to printed materials, providing narrative designs that value context and worldview.
http://www.triangle-studio.co.kr/
Achievements: NikeLab Seoul 2025: Recorded Future
NikeLab Seoul 2025: Recorded Future was a Nike concept event held in Seoul.Based on the culture and street sensibilities of a futuristic city, we created an immersive design that fuses exhibits, videos, and graphics. The space, constructed with unconventional and free-thinking ideas, serves as an example that offers new brand experiences and hints for expression for creators.
11. Ordinary People
Ordinary People is a Seoul-based design studio that primarily focuses on brand strategy and art direction.Unbound by genre or medium, they transcend diverse forms of expression such as graphics, spatial design, video, and publishing, creating brand experiences and spatial designs with flexible, unconventional thinking. They offer a wealth of examples that serve as inspiration for new forms of expression for creators.
Achievements: Kaleidoscope Eyes
Kaleidoscope Eyes is an AR art exhibition by Leeum Museum of Art and Acute Art in Seoul.Utilizing AR and motion graphics, we create an interactive experience that changes for each viewer. By fusing physical space and digital elements, we offer a new art experience that transcends reality and virtuality, with immersive visuals and a user experience that is mindful of the time axis.
https://ordinarypeople.info/work/kaleidoscopeeyes
12. HuskyFox
HuskyFox is a brand consulting company based in Seoul, South Korea.The name is derived from the "wildness" of a husky and the "sharpness" of a fox, and the company delves into the essence of brands, designing everything from strategy to experience. They have consistently handled branding for Korean idol groups such as BTS and LE SSERAFIM, including album artwork, social media content, logos, and packaging, and are strong in K-POP brand projects, having won numerous international design awards.
Track record: LE SSERAFIM
A branding project for the South Korean girl group "LE SSERAFIM".The group created a unified visual style that embodies their "I'M FEARLESS" slogan. The website features a simple vertical scroll with ample white space, neatly arranged images, and a consistent typography and color scheme, creating a structure that allows users to intuitively experience the brand's worldview, much like a portfolio.
That's all!
What did you think of our selection of 12 Korean design studios?
iDID will continue to focus on Asian and global design, sharing information about design studios, agencies, websites, branding, and design portfolios from various countries. If there are any other countries you'd like us to cover, please let the editorial team know! We are also planning to conduct interviews with creators from around the world. Please look forward to it!
Well then, I'll be putting down my pen now so I can enjoy this holiday season to the fullest. This has been the iDID Media editorial team!
