table of contents
1. Sakuma Nobuyuki Office Official Website
This is the site that generated the most buzz on timelines at the end of 2025. It's a YouTube program produced by TV Tokyo Communications.Mr. Sakuma, please let me create your website.Goodpatch collaborated on the production of the "Sakuma Nobuyuki Office Official Website." Recognizing the previous lack of a contact point and the difficulty in understanding what Mr. Sakuma was doing even if people knew him, the website comprehensively covers his past work and expands the contact options.
Of course, that's not all; it's packed with content that embodies the saying "God is in the details," including copy and MY POLICY derived from interviews with Mr. Sakuma, "THE Blurb Grand Prix," quotes from Mr. Sakuma, interview minutes, and unique CONTACT sections.
And by following the process on YouTube,The goal is not only to elevate "website creation" into entertainment, but also to convey to the general public what website creation and design truly entail.Goodpatch's stance is to further spread the significance of design to the world, especially in this age of AI. It was a project that made me feel more determined myself.
Production: Goodpatch Inc.
Creative Direction & UI/UX Design: Yukimi Tochio
UX Design: Nishida (Lalande)
Produced by: Yuki Miyake, Marin Haraguchi, Tomona Kitamura (TV Tokyo Communications)
Planning and Direction: Takuya Machida (TV Tokyo Communications)
2. VISION to STRUCTURE
This is the website for "VISION to STRUCTURE," a company that provides consulting services ranging from corporate structural design to branding.As a company whose theme is "visualizing structure," the "Structure" toggle button in the lower left corner of the screen actually visualizes the structure of the entire website.It even displays margin/padding values... You can enjoy it twice, in design mode and structure mode, and it's a system that allows you to relive the "visualization of structure" as you browse the site.
Haruna Kawai's geometric artwork is also magnificent, and I'm curious to know how the animated representations of "corporate structure" and "branding" were created. Pay attention to the seamless transition between the Works list and details.
Logo Design: Manabu Mizuno (good design company)
Artwork: Kawai Haruna@harunakawai_tw）
Motion Graphic: Fumi Ohashi (@6HPMPLP6）
Web Direction/Design: Keiichi Katata (@GATAYOSHI), Hiroaki Nakano (L/O)
Web Development: Arata Matsumoto
3. Goodpatch Recruitment Site
Bayge designed Goodpatch's recruitment website (the first time since the company's founding!). The design is content-driven, in line with Bayge's philosophy, but what's surprising is the presentation, where all the staff members appear to be moving! However, this is actually done by video generation AI, which makes sense as it represents Goodpatch being an "AI Driven Design Company." The Slack-style emojis are also cute.
The content itself is content-driven, with careful consideration given to making it easy to read, as evidenced by sections like "Goodpatch in One Page," "10 Rumors about Goodpatch," and each page including a "Table of Contents" and "Estimated Reading Time." The section on "Actual Use of Employee Benefits" also focuses on conveying whether these benefits are actually being utilized.
Because it's content-driven, the content itself has a "presentation designed to make you want to read it." In fact, it makes you rethink the very concept of presentation. It's a site that sits somewhere between a website and a blog.
For more information about Bayge's recruitment website, please see this article!
Recruitment Information | Beige Co., Ltd. (11 noteworthy websites for March! / 2025)
Advisor: Naofumi Tsuchiya, Goodpatch
Project members: Goodpatch employees Hidehiko Ide, Norihiro Ikeda, Haruka Takeda, Kaori Sugimoto, Saori Matsushima, Katsunao Ishii, and over 150 other employees.
Producer: baigie Riki Sogitani
Consultant: Kei Takahashi, baigie
Project Managers: baigie Maiko Hirajo, Mayu Hayami
Designers: baigie Ayaka Ikeda, Akihiro Shinyashiki
AI video editing: baigie Daigo Okada
Content Directors/Writers: baigie, Chihiro Manabe, Seiko Kobayashi
Content Operators: baigie Marin Koguchi, Megumi Takemura, Yuka Sumaki, Koki Fujimoto, Maho Wakana
Engineers: baigie Taiho Nagata, Reiki Sugano
Photographers: Arata Kato, Yuta Otsuka
*CreditsSANKOU!I quoted this from [Name].
4. Kita no Hashi Bakery
Kita no Hashi Bakery is a shop located in Wakkanai, Hokkaido.The logo, which connects the wind, wheat, and sea—symbols of Wakkanai's northernmost point—with a single line, is both cute and beautiful.The design is based on the Wakkanai region, with the characters "ha" and "shi" placed at either end. There is also a margin between the characters equal to the distance between them... The breads that appear also have "ha" and "shi" at either end.
The entire website is designed like a "picture book about bread making," which is delightful. The way the menu is presented is cute and interesting. The thought and ideas that must have taken time to create are beautiful. Apparently, the design won a silver medal at the New York ADC and a Wood Pencil Award (equivalent to a bronze medal) at the London D&AD.
Creative Direction: Junya Kamada (KD)
Branding Design: Junya Kamada and Chiwa Sanbongi (KD)
Illustration: Ayumi Takahashi
5. YURUMARU
The YURUMARU website is so full of softness that you can't help but feel relaxed, and the cushions perched on top of them are adorable. The overall feeling is one of leisurely relaxation. This is evident in the spacing of each element and the fonts, but what's interesting is that even the scrolling process is cleverly done; as you scroll, the content seems to float, expressing a feeling of relaxation as if your body is floating.
Another impressive aspect is the way the product is presented. The way the product is shown varies in the music video, product introduction, and footer.It's interesting how the product can look like candy, cosmetics, or even a stuffed animal. In other words, it draws out the product's appeal from every perspective and fosters a sense of attachment.This site was created by Mr. Kamisugi, the former Mephilas and current art director/designer at Morght, and the way it presents products from various perspectives is also different from previous sites.Choconuts brand websiteThis shows the distinctive "essence" that is characteristic of them.
Production: Morght
6. Sushi Master
This is a promotional site for "Sushi Master," a super item that lets you make an infinite amount of sushi from a handkerchief. The above words alone probably don't make any sense, but...You'll understand everything just by watching this music video for a few seconds.It's a performance that truly makes you want to grab it, bringing both laughter and surprise.
Other notable details include the scene where a newspaper boy runs from one end to the other while you're reading the newspaper, the sliding door-like representation in the sushi-making video, and the rotating sushi served to a sushi master. The site consistently immerses you in this fascinating world. The harmony between the "creation of a world" and the "experiential understanding" is perfectly beautiful on this website. Even the menu buttons are sushi!
7. NSSG
NSSG's website has been revamped for the first time in 11 years. You're drawn into their world through their extremely simple and serene music videos, but the key point this time is that NSSG's "thoughts" and "attitude" are now expressed in words.This project uses words to shed light on a different aspect of NSSG's aspirations and sensibilities, which were conveyed through their creative work.
The site also offers features like the ability to switch between original fonts, "Our Cultural Source" which reveals the origins of NSSG's creativity, and playlists suitable for design work. These "peripheral elements that aren't design itself" reveal how NSSG was formed and what they value. While they work with words, they also value things that aren't words. I felt that this site is another example of what makes NSSG unique.
Production: NSSG
8. THE NORTH FACE – LAB SERIES –
THE NORTH FACE's "LAB SERIES" special website.The statement is "experimentation is exploration," and the website itself is designed to allow users to relive the experience of experimentation and exploration.Using materials such as photos and videos of models, the site experiments and plays with technology. While the top page features cutting-edge visualizations, the PRODUCT page boasts unique ideas. The top screen, which doesn't clearly display product photos, and the detailed product descriptions are both entertaining and surprising. This site exhibits an experimental spirit in both its visual expression and its idea-driven presentation.
Art Direction and Design: Keigo Anan (Logram inc.)
Implementation: Ryo Ikeda (devdev Inc, Nauts)
9. IN FOCUS INC
IN FOCUS has revamped its corporate website for the first time in seven years. Compared to the previous site, which mainly focused on achievements, the updated site gives the impression of being able to understand the company's overall picture and language. The mouse actions and various motions in the MV section are also noteworthy.Throughout the presentation, it becomes clearer that the company is a "digital branding company."The varying formats and sizes of the member photos convey that they are a group of independent creators. The extensive staff interviews are also a highlight. Representative Iguchi's comment that "this is not a renewal that will completely change the concept" seems to indicate that "the core principles have remained unchanged for the past seven years."
CREATIVE DIRECTION: Atsushi Kaneishi (IN FOCUS)
CREATIVE PRODUCE : Tadamasa Iguchi (IN FOCUS)
WEB DIRECTION: Atsushi Kaneishi (IN FOCUS)
WEB DESIGN : Sakurako Yamada (IN FOCUS), Wang Shuqiang
TECHNICAL DIRECTION : Yuta Kurosu (CREBAR FLAVOR.)
FRONT-END : Kazumi Sakurai (CREBAR FLAVOR.), Yuta Abe (IN FOCUS)
BACK-END : Yuta Kurosu (CREBAR FLAVOR.)
Showreel
PRODUCE : Kazuki Sekiyama (IN FOCUS)
DIRECTION: Taiju Nakajima (IN FOCUS)
MOTION GRAPHICS: Haruna Kitagawa (IN FOCUS)
10. BEAMS CREATIVE INC.
BEAMS CREATURE is a company that leverages its experience in advertising, communication tools, and marketing to create creative solutions for all kinds of industries. The company name is abbreviated to "BEEEEEEECREE." Even just hearing that makes you feel relaxed, doesn't it?The theme is "Intuition and empathy. Love and ideas." With this "Beecuri" at its core, images of the staff and WORKS unfold rhythmically and smoothly.I sense a humorous creativity that prioritizes flexibility over meaning. Just as their corporate stance emphasizes "curiosity" over strategy and "sensibility" over logic, the entire site conveys what Beams Creative aims for.
Produced by: BEAMS CRYSTAL Inc.
11. MUUUUU.ORG
Finally, one more piece of news. MUUUUU.ORG has undergone a major redesign for the first time in 12 years. Just as S5-Style, which was redesigned in 2024, was reborn as a "user-participatory and shared gallery site," MUUUUU.ORG will also evolve with this redesign.One of its key features is that it's Japan's first "design award site."The list of featured production companies is also archived. I think one of MUUUUU.ORG's characteristics is that it clearly states its stance as an operator, including its "listing criteria" and "the operator's vision." Gallery sites change with the times. iDID would like to keep a close eye on that trend.
All Front-end Development: Yuki Ima (QUOITWORKS Inc.)
Assistant: momo
Other: Hideki Muramatsu (QUOITWORKS Inc.)
That's all!
This concludes my roundup of interesting websites for December 2025.
This month was all about the "Sakuma Nobuyuki Office Official Website." Now that AI generation is becoming widespread, Goodpatch's intention to communicate the essence of web and design across industries is truly impressive. The way they've elevated it to entertainment is also incredibly creative.
I was also impressed by the structuring of the "VISION to STRUCTURE" website, the presentation of Goodpatch's recruitment site, and the redefinition of the site's overall concept. The way YURUMARU and the sushi chef's products were presented was particularly striking.
Thank you for reading to the end.
This year, I'll continue to bring you my top 10 interesting websites every month.
Thank you very much.
This was the iDID Media editorial team!
