table of contents
1. Kai Corporation Design | KAI DESIGN Dept.
This is a special website for the Design Department of Kai Corporation.
"Which one is easy to cut?" → "Because it's easy to hold."
"What angle?" → "The angle that's easiest for you to shave."
"Smooth?" → "The outside is rough."
The developed product is presented in a picture book-like process of "question → answer," allowing users to virtually experience the product by dragging and dropping.It's truly a "picture book you can touch." And then it leads to "landing copy" such as, "When you think of someone, you arrive at a new form." This sense of pace is the secret to understanding the product in an enjoyable way.
This picture-book-like pace fosters affection for the product, leading to an understanding and appreciation of Kai Corporation's design, rather than just a simple copy. It's a fun site to browse.
Client: Kai Corporation
— Website
Creative Direction, Art Direction, Design: Hidekazu Hayashi (mount inc.)
Technical Direction, Development: Kenji Okabe (mount inc.)@kenjiokabe
Design by Sueko Yamazaki (mount inc.)@mrnymsk_
Shun Watanabe (mount inc.)@ws0606
Development Akari Yamashita (mount inc.)@luce__akr
Nozomi Suta (mount inc.)@soundmuta
Produced by Ko Yoshida (mount inc.)
Project Management, Information Architecture: Shoko Nakahashi (mount inc.)
Copywriting: Mai Miura (adanda)
–Movie / Photography
Movie Direction: Makoto Yabuki (Tangram)
Photo / Movie yansu (YOIN inc.)@yansukim
Gaffer Kenta Takahashi
Production Management: Mizuho Hamamoto
Model: Shizuru Takada @shzr_me
SFX Ryota Kifuji
Motion Design: Kaito Mizuno @mznkyt
Offline Edit by Kenji Ichihara @kenjikrbc
Online Edit Yuto Umeka (Ydot)
Retouch Mitsuru Iwasawa
Prototyping Hideji Hirai @shujihirai
Advisory Masashi Yamaguchi (Ydot)
Movie Produce / Data Management: Masanobu Nagakura (Tangram)
Retouch Mitsuru Iwasawa
Prototyping Hideji Hirai @shujihirai
Advisory Masashi Yamaguchi (Ydot)
Movie Produce / Data Management: Masanobu Nagakura (Tangram)
2. NAGAKEN
This is the website for the construction company NAGAKEN. As you can see from the thumbnails, the overall layout is wider than the browser screen, and you view the whole thing by dragging. Along with the tagline "New things in big letters," the homepage conveys a sense of "broad-mindedness" and "challenge" that goes beyond conventional boundaries.
And if you look closely at this top, you'll see that it's modeled after a "blueprint," which is essential for business processes. It's also a plan for creating the future.The website is not just a platform for branding and information dissemination; its very existence expresses "NAGAKEN."This website effectively enhances its strength by incorporating a double meaning.
Produced by: Shogo Tabuchi @shogoTaburi
3. COUNTER
The concept is "structured chaos." The overall tone is unified with the corporate color orange. The balance between chaos and regularity reflects the company's stance of pursuing both creativity and digital marketing, and its challenging spirit. The concept map created by ARUTEGA, who was in charge of production this time, has been released, and guess what?I was amazed by the brilliant method of shaping the macro from the micro, starting with the "frequently used catchphrases" to create characters, then defining the tone and design requirements, and finally solidifying the concept.COUNTER is a company based in Koshigaya City, Saitama Prefecture, and its mission is "to create cutting-edge technology from a local perspective." It's a company worth keeping an eye on, especially because of its strong local focus.
Project Owner: COUNTER co. ltd.
Project Manager: Shogo Mori @wed_sou (COUNTER)
Creative Director, Design: Makoto Hirao(ARUTEGA)
SEO Director: Kazuya Miyata @webkirin
Director: Yoki Sakamoto @sakamoti3web (ARUTEGA)
Art Director: Norio Ozaki (ARUTEGA)
Dev: Wataru Kojima @k_watuu
4. Positive dreamers
This is the recruitment website for Positive Dream Persons. The vibrant blue background is striking, with bold, brushstroke-like orange lines creating a powerful impression.The message filling the screen conveys the company's passionate attitude, and perhaps because of the blue base color, a cool "intelligence" and a burning "passion" coexist.The attention to detail, such as the animations on the linked pages, demonstrates intelligence. Furthermore, while this site is a recruitment site, I felt it also functions as a corporate site in that it conveys the company's brand and information. It might be interesting to view recruitment sites as corporate sites that are capable of challenging themselves.
Client: Positive dream persons Inc.
Account Executive: Takuma Kato @addsugar_takuma
Producer: Tamami Maekawa @tamachan_sb
Project Manager: Kazuyo Miyagawa
Planner, Copy Writer: Wataru Urakawa
Art Director, Designer: Tetsu Yamakami
Assistant Planner：Masafumi Hirouchi
Designer: Hirofumi Nakagawa (ANDMADE Inc.)@_HN_
Front-end Developer: Tomoya Takahashi (Orunica Inc.)
Assistant Director: Yuki Imamura (NORISHIRO WORKS)@yuki_mochico
5. Original Osaka Mitarashi Dango
This is the brand website for "Original Osaka Mitarashi Dango." The first view of the site is designed to resemble the "product packaging," so that it's immediately recognizable when you see the actual product. And various clever features are already incorporated in this first view. This site also uses a different methodology than the "Kai Corporation brand website."It's like reading a picture book about the original Osaka mitarashi dango; it's a truly immersive experience.I love the part where you eat a dango, it grows bigger, and then the product description begins, and the part where you open the product box and the recipe ideas start. "Mitarashi Tarejiro" plays an active role here and there, and the way the product hover effects are displayed also have some hooks. The stamps are fun too. I felt that the entire site's story was very well thought out.
Director, Photographer / Masayuki Hosoo @masayukihosoo
Fashion, Illustration / Ai Yoneda @yoneda_spicatoMiho Tanaka @hoimi_spicato Front-end Developer / Manaka Nabeya @nabe_spicato
6. Mai Teshigawara Official Website
Mai Teshigawara's website was created with the theme of "a good feeling that's also a bad feeling." In the music video, letters move around and strange characters have bulging eyes. The moving letters contain keywords that will help you get to know Teshigawara. What's interesting isWhile words like "meritocracy," "organizational development support," and "academic credential society" might sound a bit heavy when viewed on paper, the site takes a completely lighthearted and pop approach.(The font is Mincho to maintain balance.) By doing so, you can sense Teshigawara's "pop side" that cannot be gleaned from the aforementioned words alone (that's how I felt when listening to the radio). It's a site that expresses that "sociality" and "humanity" are two sides of the same coin, making up one person.
Author: Mai Teshigawara
Planning and production: Eat, Play, Sleep inc.
CD/Editing: Taiki Tsutsumi
Web design and implementation: Shota Okamoto (TARROWS)
7. Haneda Nice Day
"Haneda Nice Day" was created with the wish that visitors have a wonderful day. It allows visitors to experience the thoughtfulness of the workers and pleasant moments at various locations in the three terminals, but what's noteworthy is the extremely minimal amount of textual information. A pleasant day can't be described in words; it's something you can feel from the crisp air, the blue sky, or the sounds you hear in the distance.This website is permeated with a sense of "comfort" throughout. I felt that it perfectly captured "that atmosphere" you get when you visit an airport.This is a website that will lift your spirits just by visiting it.
Produced by: Japan Design Center
Creative Direction: Ken Isome, Takashige Yoshida
Art Direction: Takashige Yoshida
Copywriting: Ken Isome, Kan Fukazawa, Saki Uchida
Graphic Design: Ken Kopf, Hitomi Kato
Motion Design: Yuki Fujita
Web Design: Yuki Fujita
Web Direction: Odaka Arhat
Photography, Movie: Riko Okaba
Music: Heima (Noriyuki Sato + Makiko Sato)*
Sound Engineering: Osamu Hori (Jizai Onkyo)*
Produced by: Reiho Watanabe, Saki Imada, Arakhan Odaka (Web/Movie), Penne Itoki (Movie)*
*External
8. Laful, a hair salon where smiles last.
This is the website for the hair salon "Raful." What I found particularly distinctive was how the website reflects the individual preferences of the Raful staff, such as travel and photography.In shaping the brand image, we've positioned "Ralph" as a vague shape that represents the intersection of the staff's hobbies and preferences.
Rather than a pre-formed vessel, it's a natural approach that doesn't shy away from the vessel itself changing over time—that's how I interpreted Ralph's aim for authenticity (a pursuit of the essence). To embody this approach, we've chosen a painting by artist Misa Shinji as the main visual.
The content also begins with a "staff roundtable discussion" before explaining the concept, resulting in a website that truly reflects how the individual styles of the staff shape the salon, which is unique to "Ralph."
Producer: Riki Sugawara
Creative Direction: Taiki Tsutsumi (Eat, Play, Sleep inc.)
Design and STUDIO implementation: Yohei Yamamoto (Eat, Play, Sleep inc.)
Main visual: Misa Shinji
9. Sha Maison | Rental housing by Sekisui House
This is the website for Sekisui House's rental housing "Sha Maison." The aim was to balance the functionality of a property search site with how to convey the value of the brand. The MV and "Recommended Properties" sections feature visuals of Sha Maison properties, while the "Characteristics of Sha Maison" and "Series by Lifestyle" sections convey the brand's value. The functional and brand aspects are clearly separated, making it easy to understand.
The property search function has also been revamped to have clearer and more distinctive search criteria, thanks to Creative Director Abe's work."It must have an information architecture, design, and navigation that is similar to, yet different from, property search sites that allow users to find properties other than those owned by our company."I was really struck by that comment.
The following article, written by Director Fuyuna Taguchi, details the process from the site proposal to its launch. From the "Graveyard of Property Listings," it's clear that this project was challenging but also incredibly rewarding.
How to balance brand and property search website for [Sha Maison]? The story behind the website redesign that combines two functions | necco Note | necco inc.In August 2025, the brand and property search website for "ShaMaison," which we had been helping with for a year, was fully revamped at necco.inc.
Credit Client: Sekisui House Real Estate Holdings Co., Ltd.
Creative Direction: Fumito Abe
Direction / Contents Design: Fuyuna Taguchi, Fumito Abe, Tomoe Kamitono (Sekisui House Real Estate Holdings Co., Ltd.)
Web Design: Seina Ima, Koyuki Nakagawa, Nao Ryujin, Fumito Abe, Fuyuna Taguchi
Assistant Web Design: Yuka Adachi, Shuri Fukui, Seitaro Hatta, Chika Natsume
Search UI Design: Koyuki Nakagawa, Fumito Abe, Fuyuna Taguchi
Icon Design: Nao Ryujin, Yuka Adachi, Shuri Fukui, Seitaro Hatta, Chika Natsume
Web Development (Rtoaster): Ayumi Sato, Nami Takagi
Frontend & Backend Development: transcosmos inc.
Web Design (About ShaMaison): Wab Design INC.
10. sukima
Sukima's corporate website features the memorable tagline, "We bring smiles to the gaps in your life."The way it strikes a perfect balance between being a corporate website that looks like a portfolio site is fascinating.According to ZIZO, who was in charge of production, "We wanted to differentiate it by making a music video that wasn't primarily focused on the artwork," which made perfect sense to me.
The tagline is "We'll bring smiles to the gaps in your life," and director Sumida pops out of every "gap" (laughs). From this laid-back feel, I felt like I could see what Sumida and sumika are creating.
Client: sukima @tokyo_sukima
Creative Director: Munenori Nakashima @mune_zizo
Director: Kyoko Imani Art Director, Designer: Satoshi Tajima (CLAAAY)
@tajima_satoshi
Developer: UTSUBO @utsuboco
Illustrator: Whosming
That's all!
How did you like our roundup of interesting websites for November 2025? Every site was fascinating this month!
- We pursued an experiential approach to the website, drawing inspiration from "how to communicate through picture books.""Kai Corporation's design" and "Original Osaka Mitarashi Dango".
They prioritized conveying the atmosphere of the scene rather than simply relaying information."Haneda Nice Day".
- We started by making small discoveries, such as the person in charge's catchphrases or the staff's hobbies and preferences, and then shaped the project from there."COUNTER" and "Raful".
- By giving the site a double meaning, it conveyed a sense of strength."NAGAKEN".
Those were some of the things that left a lasting impression on me. What about you all?
Well then, this will be the last article for this year about the sites I've been interested in. Since I've come this far, I'd like to do a yearly summary.
So, once again, thank you for reading to the end.
See you again next month. Or rather, next year.
This was the iDID Media editorial team!
