table of contents
1. One Hundred Designs | Daimaru Matsuzakaya Department Store
This July, this was a particularly hot topic on social media: the special website for Daimaru Matsuzakaya Department Store's new visual identity, "Hyakuyōzu" (One Hundred Patterns). Hyakuyōzu is "a representation of one hundred different values from which various patterns are born,"The key point is that it makes things that are difficult to grasp from words alone easy to understand and experience, much like a pop-up picture book.The rhythmic music, the tactile feel of the paper and the rustling sound that evoke a sense of physicality, the uplifting onomatopoeia—and the final tagline, "One, two, and then, bang, bang, and culture begins," are truly moving.
To convey visual identity in an easy-to-understand and enjoyable way, like a picture book.This is something only Mount-san could do. Rather than writing all this out, it's quicker if you just click on the image above to go to the website, so please do if you haven't already.
Client: Daimaru Matsuzakaya Department Store Co., Ltd.
Creative Direction: Haruka Misawa + Japan Design Center @MisawaDesign
Art Direction, Planning, Sound Design: Hidekazu Hayashi (mount inc.)
Technical Direction, Planning, Development: Kenji Okabe (mount inc.)@kenjiokabe
Design by Sueko Yamazaki (mount inc.)@mrnymsk_
Development: Nana Terada (mount inc.), Akari Yamashita (mount inc.)@luce__akr
Produced by Ko Yoshida (mount inc.)
Project Management, Information Architecture: Shoko Nakahashi (mount inc.)
Copywriting: Kaori Nagase (Japan Design Center)
Pattern Design: Kohei Sasaki (Japan Design Center), Toshio Yamaguchi (Japan Design Center)
Photo by Keisuke Kitamura
Retouching Komei Shumochi
Design Management: Yoshie Sone (Japan Design Center)
2. Changer Capital ANRI
Above all, the impact of the 3D logo that rotates as you scroll is striking. Based on the new vision of "Overwhelming Future," the concept is "Crucible," a vessel that can freely transform in the face of an unseen future.This logo is designed so that the four letters "ANRI" only become visible from a specific angle, truly embodying the concept of a "transforming identity."
What's truly amazing is how this transformative nature is fully palpable on the website. You can understand the dynamism of the materials changing as you scroll, right from the homepage. The combination of the transforming 3D logo created by kern and Funtech's ability to fully embody that transformative nature resulted in a fantastic website.
ANRI | WORKS | kern inc. 2025 ・ CORPORATE IDENTITY kern.inc
[client] ANRI INC. @ANRI_VC@Anrit
[Branding & Creative Direction]
NEWPEACE Inc.
-Creative Director Shimpei Takagi @Shimpe1
Project Manager Nase Hatano
[Logo & Visual Identity]
kern inc. @by_kern
-Art Director / Designer Takaya Ohta @198Q
-Designer Rin Koshiba
[Web & Motion]
FunTech, Inc. @funtech_inc
-Art Director / Web Planner OHTA Yoshitaka @yoshi15_funtech
-Designer / Motion Designer KARIYA Yuya @pon_yone_
-Technical Director / Developer HASHIMOTO Takuma @tkm_hmng8
-3D Motion Designer Terence Philippe de Vries
[Video Creation]
Hybrid Factory Inc.
-Executive Director/Producer Seigo Furuta
-Producer Keisuke Nakagawa
-Production Coordinator Noritaka Kawashima
Metasix Inc.
-Technical Director Tomohiro Hidaka
-Camera Operator Daiju Nakajima
-Camera Operator Tomoya Yanata
-Audio Engineer Takayuki Anzawa
[Photography]
-Photographer Hiroyuki Takenouchi
-Hair & Makeup Artist natsuo
3. Daily evolution
The animation of the characters, presumably staff members of Nisshin Shinsei, happily walking along is so cute that it captures your heart just by looking at it. This is the Nisshin Shinsei website. The design of the business areas is like an internal company newsletter, and the way the white background is used to show that it was originally a large speech bubble is brilliant. And the design of the recruitment page is also great... Look at this, in the interview with the target person, they don't use a photograph, and just use an illustration to convey such presence and realism... It's a true display of the value of characters. NEWTOWN, who was in charge of creating the site, apparently gave the client business cards with illustrations as samples, and the quality of these is also outstanding.
Production: NEWTOWN & @nakano_design
Illustration: Egon @egon_tweet
Recruitment page design: Yugo @suko_hakumai
Homepage logo animation: Ayuka @a_Diary____
Photo:Yamamoto Dai
4. 3rd inc.
A slightly flattened Mincho typeface. A wide variety of photographs in all tones and their diverse expressions. The layout utilizes a "filled-in-the-blank" style, with the top and bottom body copy appearing directly. Characteristic animation appears throughout. While appearing to have a calm tone, innovative expressions appear in various places, such as the colors used, the layout, and the motion. The theme is "universal change," and the site aims for an expression that is both solid and surprising. Rather than being ostentatious, it is a site that emits a quiet impact, like a flame burning in stillness.
Client 3rd Inc.
Creative Direction, Art Direction: Hidekazu Hayashi (mount inc.)
Technical Direction: Kenji Okabe (mount inc.)@kenjiokabe
Design, Planning, Information Architect: Shun Watanabe (mount inc.)@ws0606
Development Nozomu Suda (mount inc.)
Produced by Ko Yoshida (mount inc.)
Project Management, Information Architect: Saori Minato (Nauts)@saori_minato
Copywriting: Junpei Watanabe (Junpei Watanabe Co.)
Editing, Writing (STORY): Kazuyuki Koyama (weaving inc.)@kkzyk
Photography Kisshomaru Shimamura @kissh28
5. Rie Tanaka's Official Website
This is the website of former gymnast Rie Tanaka. First of all, the performance and movements in her music video, which seem to convey Tanaka's background, are stylish. The way her Latest Works are presented is also well thought out, and her self-introduction in English is written in Roman letters. It's from these little details that you can get a sense of Tanaka's personality.
What's distinctive is the WORKS section, which, unusually for a celebrity-related website, clearly introduces the programs and jobs Tanaka has appeared in in her own words. Furthermore, "TEAM RIE" introduces the members who regularly work with Tanaka, giving you a concrete image of what her work is like.
All of these websites function precisely as tools to help Mr. Tanaka secure work.I felt that not only was her own enthusiasm evident, but that's also what sets it apart from typical entertainment-related websites.
6. Toranomon Advertising Festival Official Website
I think this was created with a mobile-first approach, but the way the screen is designed doesn't immediately give that impression. The analog-style tagline, the eye in the logo being a mouse stalker, and that "eye" becoming a menu button on smartphones— every detail and gimmick keeps you engaged. I thought it was interesting to think about advertising in this day and age, but if you look closely, there's a "deliberately" inserted between "Toranomon" and "Advertising Festival" (laughs). It looks like an interesting event!
AD/CD: Kenjiro Sano
AD/Graphic Design: Yumi Katori
Copywriting: Emi Ota
7. ium
The contrast between the "static" nature of the minimalist and calm screen design and the "dynamic" nature of the performance display, which allows for quick and easy browsing, is striking.The various menus are presented simply as sticky notes, but the contrast when you zap through them with the sticky notes still attached is interesting. Also, each achievement text has a sequential number attached, which represents the total number of "all of ium's work," including ongoing and personal projects, and the sheer volume is overwhelming. It's also refreshing to see ongoing projects listed.
However, I also felt that this website's interface embodies both the "beauty of being able to concisely express a single job in one line" and the "expression of feelings that cannot be put into words in one line."
CD, AD, Design: Chiyo Kodama (ium inc.)
Front-end Development: Ryo Ikeda (devdev inc.), Shinichi Shimomura (5ive Inc.)
Editor: Fukiko Daigo (ium inc.)
Copywriter: Hikaru Degawa (Nombre.LLC)
8. SmartHR 10th Anniversary | What people and society truly want
To commemorate its 10th anniversary, SmartHR has unveiled its new service vision, "worker-friendly," along with an overview of "the past 10 years" and "the next 10 years." SmartHR has color guidelines, but here, not only is the "Primary Brand Color," "SmartHR Blue," used, but various other colors called "Extended Colors" are also actively employed. I think the freshness of this color variation represents the future of SmartHR.
In a world where all kinds of services and products exist, it's becoming increasingly difficult to even know if what you're holding in your hands is something you truly want.The tagline, "What people and society truly desire," sounds very fresh and inspiring.This is a wonderful piece of copy that effectively conveys SmartHR's purpose.
Client: SmartHR
Creative Director: Naoko Okiyama (SmartHR)
Planners: Mari Nakazawa (SmartHR) / Yuta Oikawa (SmartHR) / Yuki Imai (Tsudoi) / Manabu Noji (Tsudoi)
Copywriter: Mari Nakazawa (SmartHR)
Directors: Yoshimasa Watanabe (SmartHR) / Daisuke Imai (SmartHR)
PM/Director (Web): Kounosuke Yokoyama (Torque)
Art Directors (Graphic/Web): Naoko Okiyama (SmartHR) / Kohei Hirose (SmartHR)
Art Director (Web): Takuya Sakaguchi (Torque)
Designer: Miki Tokuchi (SmartHR)
Web Designers: Takuya Sakaguchi (Torque) / Marcia Setiawan (Torque) Technical Director: Tsuyoshi Inamori (SmartHR)
Frontend Engineer/Accessibility: Tetsuro Horie (Torque)
Editors: Yuki Imai (Tsudoi) / Manabu Noji (Tsudoi)
Editing Manager: Takeshi Kubo (Tsudoi)
Photography: Daisuke Koike (Freelance) / Kaoru Mochida (Freelance)
Interview and writing: Tamaki Mizusawa (Freelance) / Haruka Yasuoka (Freelance)
9. S-Pro
This is a website for a creative production company, but the site itself is designed to resemble the editing screen of a video editing tool, allowing users to actually edit parts of S-Pro's portfolio videos. It 's interesting because it's a kind of "meta" website where users can not only communicate their achievements through the act of editing videos, but also experience video production itself.
CREDIT
DESIGN: Tetsuro Shimura
PRODUCE: Kento Inada
PROGRAMMING: UNIBA
COPY WRITING: Ryoko Tsuchiya
10. HAKUJUJI
I love the tagline, "For people with love." The randomly changing taglines and photos are filled with the small joys of everyday life.What I liked was the "Release Schedule" feature. Just looking at the schedule of the sweets that are being announced one after another is fun, and it gives you a concrete reason to want to buy the products.It also comes across that HAKUJUJI regularly releases new sweets.
The excessive detail in the "loving, handcrafted" description comes across as a testament to their emphasis on "handcrafted" products. The fact that each product has its own copy and each store has its own comment is endearing. I feel like everything is ultimately encapsulated in the "loving, handcrafted" copy.
Production: STAND FOUNDATION co.,ltd.
That's all!
How did you like our summary site for July 2025?
To pick out a few from this site,
- A methodology for conveying the visual identity (VI) of "Hyakuyōzu" in an easy-to-understand way, like a picture book. Perhaps this kind of approach is necessary for things where the context of VI is numerous.
- The evolving logo of "ANRI" and its reproducibility.
- A website designed to function as a business for "Rie Tanaka's official website."
- The company's spirit is revealed in the contrast between stillness and movement of "ium".
- How to increase interest in the product through the release schedule of "HAKUJUJI".
That left a lasting impression on me.
Thank you for reading to the end this time as well!
See you again next month. Have a great summer!
This was the iDID Media editorial team!
